Until as recently as a few months ago, nobody had heard of a little club in southwest Sweden called Alingsås IF. But that all changed as manager Freja Holm was quickly becoming the talk of Swedish football, having led the club to a 2nd-place finish on the final day of the 2027 season and won... Continue Reading →
Trailblazer | Part 3 | Rebuilding After Relegation
Rookie manager Freja Holm was handed the unenviable task of managing Swedish side Alingsås IF, who hadn't won in 19 league matches, in her first role as a Football Manager. Unsurprisingly, she wasn't able to pull off a miraculous survival, but did manage to pick up her first win in the final game of the... Continue Reading →
Trailblazer | Part 1 | Introducing the Trailblazer Journeywoman Challenge
For as long as she could remember, football had been the heartbeat of Freja Holm's life. Growing up in Umeå, the largest city in northern Sweden, in the late 1990s, Freja spent every waking second of every weekend playing football with her brothers and their friends.



