Until as recently as a few months ago, nobody had heard of a little club in southwest Sweden called Alingsås IF. But that all changed as manager Freja Holm was quickly becoming the talk of Swedish football, having led the club to a 2nd-place finish on the final day of the 2027 season and won... Continue Reading →
A flying start to the Damallsvenskan campaign, including beating the holders and winning 5-1 at last season's 3rd-place finishers, saw Alingsås IF looking good to survive upon their return to the top tier.
The reputation of fledgling manager Freja Holm was on the rise after she led Alingsås IF to an immediate promotion from Sweden's second tier. She now faced a tough test to keep her team in the top tier.
Dropping into Elitettan had reversed the fortunes of Freja Holm early in the rookie manager's career. Having won one out of seven top-tier games, the 35-year-old Swede had led Alingsås IF to an unbeaten start 11 games into her first full season.
Rookie manager Freja Holm was handed the unenviable task of managing Swedish side Alingsås IF, who hadn't won in 19 league matches, in her first role as a Football Manager. Unsurprisingly, she wasn't able to pull off a miraculous survival, but did manage to pick up her first win in the final game of the... Continue Reading →
Freja Holm walked into the world of football management as an inexperienced coach with minimal badges and a football career cut short by injury. As such, the 35-year-old Swede was expecting a long wait before finding her first club in women's football.
For as long as she could remember, football had been the heartbeat of Freja Holm's life. Growing up in Umeå, the largest city in northern Sweden, in the late 1990s, Freja spent every waking second of every weekend playing football with her brothers and their friends.
Football Manager Addict 